Bagfluence
Founder & CEO
2023 – Present
Building an influencer marketing agency evolving into a technology-first SaaS platform. Operations span campaign management, creator partnerships, and brand strategy.
About
I build things at the intersection of media, technology, and capital. Currently scaling Bagfluence — an influencer marketing platform — while investing in early-stage startups across India. Previously, I've worked across clothing manufacturing, film production, and finance, giving me an unusual lens on how businesses actually work.
Experience
Angel Investing
Angel Investor
2024 – Present
Early-stage bets across consumer, media, and technology startups in India. Focus on founders with unconventional backgrounds and high-conviction ideas.
DCRS Global Private Limited
Director
2022 – Present
Holding entity for business interests across influencer marketing, consulting, and strategic investments, providing structure for long-term operating and capital allocation initiatives.
Lovelyrush Global Private Limited
Director
Active
Director role supporting company governance, strategic direction, and operating discipline across brand, consumer, and growth-focused business opportunities.
Velaris Hospitality Group Private Limited
Director
Active
Director role connected to hospitality and experience-led ventures, with focus on business development, execution standards, and long-term brand value.
Film Production
Producer / Creative
Earlier
Background in film production that shaped an understanding of storytelling, visual communication, and working under creative constraints.
Clothing Manufacturing
Operations & Strategy
Earlier
Ground-up exposure to manufacturing, supply chains, and the discipline of running a margin-sensitive business.
Blog
Notes on media, capital, and building from India.
My two cents.
Why creator-led brands are becoming infrastructure.
Thoughts on the shift from campaign-led influencer marketing to repeatable systems where creators, brands, and distribution work together.
What I look for before backing early founders.
A practical lens on conviction, speed, category taste, and the signals that matter before the numbers become obvious.
Lessons from building across media, manufacturing, and hospitality.
Different sectors reward different instincts, but the basics stay familiar: distribution, trust, quality, and disciplined execution.
Contact
Let's talk.
dipanshu@bagflunence.in