fittech Archives - Dipanshu Chauhan

Consumer Problem/ Need:

When you are at a grocery store shopping for your essentials, there is no way to ensure that what you’re buying is safe and virus or germ-free and sterilization is done well. Especially with fresh fruit and vegetables.

Since fine particulate and contaminants are not immediately visible on these food items, making it difficult to gauge whether they are safe.

This is a growing concern. Especially in light of recent controversies peaking up about people spitting on fresh produce, making it difficult for other consumers to access them.

Since most of these incidents happen discreetly it is difficult to continually maintain oversight for contaminants even at a store level.

So what, as entrepreneurs is the fix we can offer consumers who are seeking to know whether what they are paying for is free of any external spoil?

The Solution: Portable Sterilization Device.

UV Sterilization devices are currently popular in public space-related businesses. For instance, the airline industry actively uses them to disinfect their flights between spots.

The reason why they are preferred is that they have a very high-efficiency rate of killing germs. However, this is not limited to just businesses.

These devices have also found their way into domestic settings. Many of them are offered at a cheaper rate and with less equipment so they can be used to sanitize everything from the home to the devices present within a given facility.

What if a similar device can be used in the kitchen? This would be an easy-to-use, click of a button device that would be able to disinfect your fruits and veggies in a matter of minutes. So this way, you don’t have to resort to complicated, time-consuming processes like boiling your vegetables in order to disinfect the produce when you bring them from the store.

It would also, reduce the amount of you spent worrying about the quality of the produce: giving you control of the process so you know that what you have is 100% safe at all times.

Kent, the Indian-based purification-based company, carried a similar product in its portfolio earlier in its inception. However, it didn’t gain significant traction because the need for them was not as immediate as it is today.

The Conclusion:

For an idea like this to work, it would have to be first perfected at the execution stage. The fundamental thing that needs to be first sorted out is the design. The device will have to be made handy and accessible. UV Sterilization devices have this image of being bulky and rather intimidating devices. These should be easy to use and require no additional element of intervention in their functioning.

The device would also need to be in an adequate price range. It should be affordable for everyone from the average household to even a small-scale business. With the right studies done to determine the exact price range would be, it would be wise to roll this out after striking a balance where the product is both profitable and useful to anybody who would require it.

While Kent has given us a start, we as entrepreneurs need to take it one level further: making a product that is not just innovative but also useful in a post-COVID-19 world when staying clean is not just optional anymore, but mandatory.

Think about the possibilities!

Comment down below if you can make this idea even more interesting.

It’s evident that devices that track your physical health, especially through Snap-On wrist devices are all the rage today. There is a growing concern about risks associated with the neglect of physical health and mental fitness.

This has undoubtedly created a new market– where devices like are thriving, leading to a sharp demand for them in different markets.

Problem: Mental Fitness

Increasingly, people are taking a keen interest in putting in an effort into maintaining their physical health today more than ever.

This is because in a post-COVID-19 world we live in, the probability of having a lifestyle with little to no physical movement,

largely sedentary can have massive consequences on not just the overall health of an individual, but the quality of life that they pursue.

With the advent of accessible technology, Snap-On wrist devices, coupled with home workout videos and other such resources available make it easier for you today to change your physical behavior patterns.

In this context, consider strongly, the world we live in today.

As working from home becomes a stronger reality for the most world over, there is a growing concern over what can be immediately done to better care for mental health.

In order to be a productive individual, it is equally important to consider the circumstance of your own mental health in addition to the changes you regularly adopt for the welfare of your physical health.

Here is a article by WHO reflecting how crucial and needed it is to talk about Mental Fitness- Click Here

What are some of the parameters to consider while attempting mental health in this simple parameter?

Wrist devices often use tools like a pulse meter, for instance, to measure the heart rate of an individual, convert that to understand effectively how many calories they have burned in a session.

This gives users insight into their ability to handle workouts or endurance for short. This also allows them to make decisions on whether they should be pursuing more or less intense workouts depending on what the device accesses is their calorie burned out during one session.

However, currently, there are no such immediate metrics one can use to track their mental health with ease.

While some of these physical devices use parameters like Heart Rate Viability to assess stress levels, they are not an adequate representation or measurement of mental health.

Solution: Mental Fitness

Consider this: What if there were a device that could do the same thing, but be used as a tool to assess mental health in a similar manner?

This would allow the device to register any abnormalities and alert the user to pay more attention to these characteristics. This can be done through an elusive framework where a user’s compulsive patterns are registered and regimented with the help of AI.

While consistency is key while trying to pick up a new physical regimen that can often be a negative thing while trying to undo undesirable behavioral patterns.

For instance, if you are used to sleeping on the same side of the bed for years on end, and are attempting to undo this cycle of behavior, this handy device could alert you every time you pursued the behavior.

You would be surprised just by altering such simple daily life patterns your productivity can rise multiple folds.

It would lead to more conscious behavioral patterns and allow and individual to undo patterns that they are longing to cut off.

It could also alert the individual when they decide to pursue new, desirable patterns of behavior and encourage them to incentivize this behavior to make it a steady pattern.

Conclusion:

This device would make individuals more mindful of their practices and encourage them to experiment with their routine so that they can be more productive in their day to day life,

which is a common issue while trying to explore the length of your limitations.

It would encourage individuals to tweak their lifestyle in order to keep things interesting no matter what and increase their day to day productivity, not just on a monthly basis, but on an everyday basis.

As the world we live in becomes increasingly smaller and limited in scope, it’s important to keep a check on not just the physical levels at which we function, but also the mental levels to be healthier and productive individuals.