Date Archives June 2020

Creative Offline Marketing Strategy-Unique Ad Placement | Marketing 101

Business Strategies Creative Marketing Marekting Offline Marketing Viral Marketing June 24, 2020 2 Comments

Creative Marketing 101: The genesis of a good idea is often in the places you most ignore. It is only natural for us to take for granted things we see every day since we are accustomed to their routine.

The park will always be the park, the street will always be street.

But as entrepreneurs, it must be our mission to take these simple things and transform them into opportunities for our own businesses. In a similar manner, consider Cabs, Yes Cabs!

These are a staple commute for many people on an everyday basis. Many people frequent them for a number of reasons, to either go to work, school or colleges or to return home for a space of recreation.

In that small space of time when they are traveling, there is nothing to distract them other than looking outside or at their phones. But what if you gave cab commuters something interesting to look at, even if it means for a couple of minutes?

This is the power of offline marketing. While it is true that many of us spend our time online, we are extremely accustomed to seeing ads. It is very easy for a consumer to tune out and not pay attention to an advertisement they see online.

This makes offline ads more compelling in some cases. Let’s illustrate this with an example.

A couple of days ago, there was an article that came out on Yourstory which explained how two entrepreneurs successfully used print advertisements to boost their businesses: the key ingredient included cab drivers.

How did they do it?

Incentives are a strong powerful tool in marketing. These entrepreneurs immediately recognized that if they were to incentivize cab drivers to place ads in their rides, it would be an easy way to convince them to go with their plan.

So they decided to approach cab drivers that were waiting at airports for their next customer. These business pros offered the cab drivers small incentives like cigarettes or chocolates to convince them to place these ads in their rides.

This was tempting enough for the cab drivers to refuse, so most of them readily agreed to go with it.

The Results Were Shocking

At the smallest cost margins with some print ad material and some perks like cigarettes and stuff and a creative marketing mindset, these entrepreneurs were able to successfully reach a new customer every day.

Since the ads were placed in the backseat, this was an immediate meeting point for the gaze of the customer. This way, they interacted with the ad constantly, creating a lasting image in their memory. As a result, these entrepreneurs saw a skyrocketing margin in sales for their products, and both the entrepreneurs and customers leave happy.

What if you can take this a step further?

If this is the potential offline, print ads can have. Think about the power offline ads could have if they were digitized.

If there was a way an entrepreneur could install screens in the cabs, using a similar incentive model to the ones used by these entrepreneurs, the reach could be far more immense.

Digital ads would immerse the audience almost completely and leave a stronger lasting impression on the minds of the consumer.

In addition to being beneficial to just the entrepreneurs, as a result of creative marketing solutions, these ads could also be a big plus for cab drivers since they can use it as a portal to generate additional income.

These digital platforms could also double as a platform for awareness: it would contain valuable information alongside product ads.

This way the consumer can learn and generate a great rapport with the brand as one that not only provides good services or products, but also useful information that they could carry with them in their daily lives.

The limits are endless when it comes to creative print ad placements.
What do you think can be done to give them an edge?

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Face Mask and Fashion needs to go together| Business Idea

E-Commerce Ideaswithdc June 24, 2020

We’ve all heard the phrase Prevention is better than cure. The original context of which is used while talking about health has proven to be incredibly important in the modern society we live in today. The pandemic has completely redefined what it means to be “safe”.

Consumer Need/ Problem:

The idea of using simple protective material for sanitary purposes is likely to stay on for a while, especially since many countries have mandated their use on a regular purpose. This means that there will be a perpetual requirement of these tools: masks, gloves, and other protective materials.

Masks are the most common remedy to prevent the spread of COVID-19. It is often the most accessible tool available, often even at the low price of 16 rupees, which can be used once and then disposed of. But that is of course not a solution if we are going to need them in the long-term.

While many have developed reusable cloth masks, it is not necessarily the most attractive thing to entice consumers to wear them. As entrepreneurs are our primary concern should be how do we make a protective gear like masks, both trendy and safe, for an ever-increasing, demanding audience who will look to purchase them?

The Solution: Fashionable Face Mask

For creative people and entrepreneurs, this is the perfect opportunity to meet. Artists and designers alike can collaborate and create a face mask that fulfills the criteria of being trendy, while entrepreneurs can decide how it can be made safe and functional yet fashionable.

Consider Bewakoof.com This is a company that is widely known in the Indian market for its quirky renditions of popular tv shows and movies that are trendy and are a cornerstone of pop-culture. They have risen to the occasion and correctly assessed the market’s needs for unique mask designs.

With the help of their already existing graphic team, they have pushed out a series of bold, stylish masks that use these elements.

This draws in an audience that is looking for both: a cute alternative to their dull, disposable face mask and replace them with something bold and attractive. Particularly the teen and the young adult audience are captivated by this and order them in bulk.

As we live in an era of customization, this element could be introduced into the process too. People who are looking for fun, creative masks can seek to put in their own saying, branding on the mask to make it their own.

This way it gives the product a personal touch, while not straying away from the objective of making masks interesting for folks who are looking to purchase them.

The Conclusion:

It will require a team of ultra-creatives to pull off these kinds of masks business. Building that team that is graphically inclined, looking to create bold and innovative designs, and is aware of what is trending in the market can make the process simpler to produce.

The important decision here will be to move quickly. Considering that counts as fashion evolves at a speedy pace, it will be important to move fast and cash-in on the trend when you see it emerging.

Despite the fact that trends are fleeting and do not have longevity in the long run, it will help you build loyalty with your audience.

They will believe that you are always on top of your game and producing new designs as and when you see it.

The important thing is that you will also be able to see these tastes evolve and tweak your designs accordingly to see the sentiments of your audience-base, who will mostly consist of teen and young adult audiences. This will also ultimately create a massive supply for the product since trending things sell fast and in large margins.

Expansion then, will also not be an issue. Once you’ve established a steady brand selling masks and other protective gear, as a brand you will then have the freedom to move onto selling in the sustainable fashion realm and improve your portfolio to include gloves and other such equipment.

Think about it, the possibilities are endless!
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viral-content-creation-by-dipanshu chauhan

Viral Content Creation in 7 Simple Steps for your Business|Template Included

Business Strategies Content Marketing Marekting Viral Marketing June 21, 2020 2 Comments

In a post-COVID-19 world, many businesses today are now focusing on social media and content marketing.

With many jobs shifting to work from home, people today have now become more dependent on technology today than ever before.

As entrepreneurs, this is our best opportunity to expand businesses with the help of inbound marketing.

Since there are more eyeballs on screens today, through many different tools we can tailor content to attract audiences who share similar tastes to our branding.

One way to achieve this is through viral-content marketing. Viral marketing is the process of creating content that has a maximum amount of reach in the shortest time possible creating maximum impact.

Viral marketing is mostly carried out on social media platforms, where the majority of people who consume content are today Platforms like Instagram, Facebook, and Twitter now are responsible for capturing the pulse of not just a localized audience, but a global one.

This opens up many businesses, large or small, to pockets of audiences that they have never been before: if they get their timing right.

However, not all entrepreneurs are aware of what it takes to make the content viral for your business growth. Here are some handy tips and tricks you can use to project by developing your viral content.

1. Understand the need of your Consumer

Is there a question your consumer needs the immediate answer to? As entrepreneurs have our jobs are to seek out answers to questions that your audience has. By correctly identifying this problem through analytics or consumer behavior on the internet, you can identify a pattern of questions that your consumer is actively seeking answers for.

After this, make sure you spell out exactly what the key issues are: identify the most important problems and list them out.

Ensure that these problems are something that you, as an entrepreneur can provide innovative solutions for and not something that has an obvious answer which can be found immediately by consumers.

2.Solve the problem with innovative content solutions

Ensure that the content you develop for this audience has value addition: it is adding something to existing solutions or a completely new solution to a new or existing problem. Assure that audience that your firm has the solution for it and list out how your firm can solve it for them. This will give the consumer confidence that your venture has the solution to the problem they are looking for and need not look elsewhere for solutions.

3. Use Real Life examples

Consumers appreciate it most when they can understand how your solution will play out in their own life. Which is why it’s really important that you point out practical examples that already exist in their world, to illustrate your point further.

Using the viral marketing template given below will allow your concept to be fully absorbed in the minds and hearts of your consumer and give them clarity about your vision.

4. Add a dash of emotion

Show your audience that you care. Ensure your audience that you are listening and care about what they are worried about by giving your content an emotional edge.

This will allow your consumers to listen to you more actively and will help bridge trust between them and your firm.

5. What’s the key take away?

Keep the message large and precise. There should be a reason why a consumer must listen to what you have to say. Every content you produce must contain a key message: for instance, in all our articles, our main focus is on how to promote entrepreneurship.

Similarly, ensure that all pieces of content you have, make a statement, and ensure it is said with clarity.

6. Connect with every story you produce

It’s really important that you as a content creator believe in what you produce. It is only when you do so, that the audience will be reassured about your message. Make sure that every piece of content you produce means something to you personally. This applies to all mediums: social media, blogs, or videos. Be passionate about the message you’re putting out for the audience to see.

7. Use Case Studies

It’s always the best idea to use examples of how more successful businesses have been able to achieve success using a model. The best way to communicate this is through case studies. Use these practical solutions to strengthen your argument about why your solution works. This will reinforce the notion that your company knows the needs of your audience completely and has practical, feasible solutions to offer.

If you are still unsure about what entails viral content, do not worry. We will provide you valuable templates and guide you through a step-by-step process as to how to go about creating the right viral content for your business.

Download Template:

Viral Content-Marketing Worksheet -By Dipanshu ChauhanDownload

THINK ABOUT THE POSSIBILITIES!
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Tech Business Idea: Portable Sterilization Technology

Health Tech Ideaswithdc June 17, 2020

In a world today where staying clean and sterilized has become a necessity, there are multiple areas where sanitation/sterilization is going unnoticed. One area that is still unexplored is the food universe. Food, like air and water, is a necessity.

Consumer Problem/ Need:

When you are at a grocery store shopping for your essentials, there is no way to ensure that what you’re buying is safe and virus or germ-free and sterilization is done well. Especially with fresh fruit and vegetables.

Since fine particulate and contaminants are not immediately visible on these food items, making it difficult to gauge whether they are safe.

This is a growing concern. Especially in light of recent controversies peaking up about people spitting on fresh produce, making it difficult for other consumers to access them.

Since most of these incidents happen discreetly it is difficult to continually maintain oversight for contaminants even at a store level.

So what, as entrepreneurs is the fix we can offer consumers who are seeking to know whether what they are paying for is free of any external spoil?

The Solution: Portable Sterilization Device.

UV Sterilization devices are currently popular in public space-related businesses. For instance, the airline industry actively uses them to disinfect their flights between spots.

The reason why they are preferred is that they have a very high-efficiency rate of killing germs. However, this is not limited to just businesses.

These devices have also found their way into domestic settings. Many of them are offered at a cheaper rate and with less equipment so they can be used to sanitize everything from the home to the devices present within a given facility.

What if a similar device can be used in the kitchen? This would be an easy-to-use, click of a button device that would be able to disinfect your fruits and veggies in a matter of minutes. So this way, you don’t have to resort to complicated, time-consuming processes like boiling your vegetables in order to disinfect the produce when you bring them from the store.

It would also, reduce the amount of you spent worrying about the quality of the produce: giving you control of the process so you know that what you have is 100% safe at all times.

Kent, the Indian-based purification-based company, carried a similar product in its portfolio earlier in its inception. However, it didn’t gain significant traction because the need for them was not as immediate as it is today.

The Conclusion:

For an idea like this to work, it would have to be first perfected at the execution stage. The fundamental thing that needs to be first sorted out is the design. The device will have to be made handy and accessible. UV Sterilization devices have this image of being bulky and rather intimidating devices. These should be easy to use and require no additional element of intervention in their functioning.

The device would also need to be in an adequate price range. It should be affordable for everyone from the average household to even a small-scale business. With the right studies done to determine the exact price range would be, it would be wise to roll this out after striking a balance where the product is both profitable and useful to anybody who would require it.

While Kent has given us a start, we as entrepreneurs need to take it one level further: making a product that is not just innovative but also useful in a post-COVID-19 world when staying clean is not just optional anymore, but mandatory.

Think about the possibilities!
Comment down below if you can make this idea even more interesting.

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Business Idea: A Modern Shoe Spa Whose Main Focus is Hygiene and Personalisation

Ideaswithdc Online Business Online Services June 16, 2020

The world is increasingly becoming aware of a strong need for cleanliness. As the pandemic rages on, many industries and people alike are moving towards innovation in the sanitation spaces, looking for solutions that are both simple, workable, and efficient to execute.

Consumer Problem/Need:

Today, consumers are aware of the consequences of running businesses, homes, and other spaces with even the slightest contaminants. But there is one source that we are all aware that exists in our homes and that we use every day: Shoes.

Shoes are all the rage today. With even the emergence of a subculture surrounding them, sneakerheads are some of the most influential buyers present in the shoe consumer market today.

It is our job as entrepreneurs to bridge the gap between this market and the evolving needs of the society within which they live. What’s the best way we can achieve this balance?

Business Solution:

Sanitation is an important conversation to have, especially in this day and age. Considering the passion that sneakerheads to maintain their shoes, how about a service that takes care of making sure that they are sanitized without sacrificing the quality of their materials?

Shoe Laundry could instantly put that worry to rest.

It would offer services that cover multiple factors apart for disinfecting, Colour touch-ups, basic servicing, Sole repairs, Lace & insole replacement that could keep the quality of the shoe intact without compromise.

This would also help shoe lovers especially sneakerheads pimp out their old shoes and give them a fresh look while making sure they are safe to use. This would effectively reduce the contamination risk without risking the fashion appeal of a pair of your best shoes.

By including bigger, recognizable brands like Nike who are known for their iconic styles, we can push the business further.

We can invite them to print their labels on freshly customized shoes, thereby giving each pair that walks through the service a personal endearing touch. This would immensely appeal to the demographic that identifies as sneakerheads, since building shoes from scratch and giving them a personal touch is very much part of the culture.

Conclusion:

Like any other business, at the end of the day, this boils down to marketing. The best way to bolster traction for a business like this is through creative marketing. One way this can be done is through inbound marketing: pitching the product effectively through portals like social media, and blog posts using the right metrics and tools.

The campaign would have to be visually appealing and attractive, while still being able to connect with the target audience immediately. This would help them establish an image in the market and help when they plan to expand their business.

Another issue with ideas in this realm is feasibility. Often ideas similar to these lack the strength to reach an execution level. This can be due to a multitude of reasons. Some of them include an inability to market it to the demographic in an appropriate and effective manner or a short-coming at the resource stage, which leads to an inability to operate on a bigger scale due to infrastructure problems while moving to a larger scale.

To fully excel, these brands will have to continue to innovate with their marketing techniques, as they are far away from saturation point. This gives them a massive arena to play in, as there are no known entry barriers to entering this market.

Which is why a large part of the plan will be to create awareness. Entrepreneurs need to educate their audience about the business with clarity, by curating the right information.

This will include putting a spotlight on issues that concern hygiene in this space, why it is necessary, and what the key benefits are of establishing a satisfactory shoe hygiene routine, especially with a raging pandemic.

The sky is the limit. But with the right tools, like aggressive marketing and good brand-building practices, this business can reach the execution stage quickly and effectively, with a good audience base backing their every move. It’s time for businesses to level up and carry the edge.

Think about how you can bring an edge to your existing business in a similar manner.

Think about the possibilities!
Comment down below if you can make this idea even more interesting.

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Mental Health Product | Mental Fitness in Fitness Trackers

Health Tech Ideaswithdc June 16, 2020

It’s evident that devices that track your physical health, especially through Snap-On wrist devices are all the rage today. There is a growing concern about risks associated with the neglect of physical health and mental fitness.

This has undoubtedly created a new market– where devices like are thriving, leading to a sharp demand for them in different markets.

Problem: Mental Fitness

Increasingly, people are taking a keen interest in putting in an effort into maintaining their physical health today more than ever.

This is because in a post-COVID-19 world we live in, the probability of having a lifestyle with little to no physical movement,

largely sedentary can have massive consequences on not just the overall health of an individual, but the quality of life that they pursue.

With the advent of accessible technology, Snap-On wrist devices, coupled with home workout videos and other such resources available make it easier for you today to change your physical behavior patterns.

In this context, consider strongly, the world we live in today.

As working from home becomes a stronger reality for the most world over, there is a growing concern over what can be immediately done to better care for mental health.

In order to be a productive individual, it is equally important to consider the circumstance of your own mental health in addition to the changes you regularly adopt for the welfare of your physical health.

Here is a article by WHO reflecting how crucial and needed it is to talk about Mental Fitness- Click Here

What are some of the parameters to consider while attempting mental health in this simple parameter?

Wrist devices often use tools like a pulse meter, for instance, to measure the heart rate of an individual, convert that to understand effectively how many calories they have burned in a session.

This gives users insight into their ability to handle workouts or endurance for short. This also allows them to make decisions on whether they should be pursuing more or less intense workouts depending on what the device accesses is their calorie burned out during one session.

However, currently, there are no such immediate metrics one can use to track their mental health with ease.

While some of these physical devices use parameters like Heart Rate Viability to assess stress levels, they are not an adequate representation or measurement of mental health.

Solution: Mental Fitness

Consider this: What if there were a device that could do the same thing, but be used as a tool to assess mental health in a similar manner?

This would allow the device to register any abnormalities and alert the user to pay more attention to these characteristics. This can be done through an elusive framework where a user’s compulsive patterns are registered and regimented with the help of AI.

While consistency is key while trying to pick up a new physical regimen that can often be a negative thing while trying to undo undesirable behavioral patterns.

For instance, if you are used to sleeping on the same side of the bed for years on end, and are attempting to undo this cycle of behavior, this handy device could alert you every time you pursued the behavior.

You would be surprised just by altering such simple daily life patterns your productivity can rise multiple folds.

It would lead to more conscious behavioral patterns and allow and individual to undo patterns that they are longing to cut off.

It could also alert the individual when they decide to pursue new, desirable patterns of behavior and encourage them to incentivize this behavior to make it a steady pattern.

Conclusion:

This device would make individuals more mindful of their practices and encourage them to experiment with their routine so that they can be more productive in their day to day life,

which is a common issue while trying to explore the length of your limitations.

It would encourage individuals to tweak their lifestyle in order to keep things interesting no matter what and increase their day to day productivity, not just on a monthly basis, but on an everyday basis.

As the world we live in becomes increasingly smaller and limited in scope, it’s important to keep a check on not just the physical levels at which we function, but also the mental levels to be healthier and productive individuals.

Think about the possibilities!
Comment down below if you can make this idea even more interesting.

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Startup Idea | Unwind Your Mind With This Mindful Carvaan

Health Tech Ideaswithdc Online Business June 13, 2020

Entrepreneurs looking for fresh Startup Ideas or Online business ideas you’re most welcome to this fresh new blog of #ideaswithdc.

Between the pandemic, your family, and other ongoing projects, life can become stressful within just a matter of seconds.

Consumer’s problem/need:

In the midst of this, many of us can often forget to take the time out of our day, just to pamper ourselves or even secure a pace that is comfortable and calm.

It is often said, that mindfulness is a virtue, that not all of us can get.

But, with the right tools at our disposal, it needed to be very long until we reap the benefits of being in a state of calm.

The Bollywood Caravan revolutionized the way we listen to music(Especially among those who are technically less active). It created a niche that included an audience that often technology chooses to ignore,

and made it easy for people who did not grow up the technology to access nostalgia at their fingertips.

saregama-carvaan-mini-portable-bluetooth- — Saregama Carvaan: Image Source

With the press of a couple of buttons, you can be transported to

a universe of pure bliss—leaving behind the stress of reality and indulge yourself in memories from one of the most cherished moments of your life.

Solution for this startup idea:

Consider this: A product that can mimic the transportive nature of music, but replace it with soothing guided meditations and sounds that can help ease your yoga and meditative process.
By making it accessible with just a couple of buttons, it can fill the room with auras that promote mindfulness and can transport you to a time of deep thought and relaxation.

It will also contain several readings from masters of the craft and be available to access in multiple languages so the user may choose a language that’s comfortable for them.

This can help you focus and rewire your thoughts and promote a state of mental calm, that makes you ready to take on the next day with renewed energy and vigor.

It will help you choose to promote your mental health first, over the rest, reminding you that health is your greatest asset in an increasingly complex world filled with uncertainty. The major audience for this idea will the adults and old age people, technically challenged, aims to be mentally and physically fit.

Conclusion:

This Startup idea can be worked out really beautifully by crafting the right product

Even more important with the best available content to support the consumer’s mental fitness and spiritual journey

Let’s brainstorm together on this idea, don’t forget to comment down below your thoughts on this idea. For more Startup and Business Ideas Follow this space!

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Innovative business idea | Know the Ingrident Label before you eat.

Ideaswithdc Online Business June 12, 2020

One of the major concerns health-conscious eaters have today is shopping for ingredients. For instance, one of the biggest hurdles is when you buy sauce blends or bases for bigger dishes that have a pre-determined combination of ingredients, with no way to assess what the ratio of ingredients in them is.

Problem:

Often, this process can be incredibly time-consuming to decode, especially because packaging companies mask them under various different labels.

This is why when you’re in a situation where you need just grab something quickly off the shelf at the store to prep for dinner,

it can be quite the task and often resort to just taking a gamble on what exactly is in it.

Solution:

There is one method that could help produce a solution to such a problem.

Consider this: An App on the tip of your fingertips which can instantly not just tell you
What ingredient is in it after decoding the fancy masked named used by the companies to hide the real ingredients,
but also rate it according to how healthy and safe it is to consume.

If powered with AI technology, this app could instantly scan the list, just like a QR code and present a user with a-

Fully detailed list of what ingredients have gone into the making of that dish, and better yet, how much of it is included

Pulling away from the smoke and mirrors the cooperation has done while printing the list on the ingredient itself.

Conclusion

This would help speed up the selection process of users, while allowing them to make smarter decisions at the grocery store,

With absolutely none of the painstaking process of understanding the label.

Let’s ideate how we can take this further.
Comment down below or text me on my social media handles if you can further innovate this idea. I will be more than happy to brainstorm with you on this idea!